1 Product The target market for Maja are people who are in search of an unique experience. Maneuvering the craft through the ocean is accomplished with the use of fins that are powered by a pneumatic system. This propulsion system moves the craft in a very graceful manner, imitating the surrounding marine life. The idea is that the craft would not disturb the marine life with noisy propellers and fast speeds that could damage sealife. The craft should offer a peaceful environment for the user. It should be enlighting as well as relaxing to explore the under water seaworld with this craft. The worlds oceans are suffering from environmental problems and it is important to expose people to this fragile underwater ecology.