modular system

Myway is a future long-haul concept for Volvo. The idea is to make Volvo Trucks world leading within the long-haul segment. By using a modular system thinking without to much customization cost can be cut and quality applied. To strengthen the long haul identity extended core values are applied more obvious as well as the identity between different categories of long-haul is made clearer.

In a 10 to 15 years period Volvo Trucks have become more focused towards heavy trucks and long-hauls in special while the other two brands in the cooperation Renault and Mac are focusing more on other segments of the market like delivery and construction.
To strengthen Volvos strong position in the heavy trucks division Volvo need to reveal their core values safety, quality and environment and also differentiate their long haul module for different applications.

The future truck driver is probably not going to be the stereotype driver we think of today. That’s why its important to attract other type of drivers that Volvo would like to have in the future. Preferable a middle age man or women with family and high interests in reliability and safety a person who puts value at his work and the truck he posses.

• Created 2001

• In cooperation between Volvo Trucks Sweden and Institute of Design Umeå

• Status drafting table